Laughlin businesses will find secret to prosperity in lean times USPS ‘Every Door Direct’ program helps put information in customer’s hands
LAUGHLIN - The Laughlin Chamber of Commerce and the United States Postal Service invite businesses to attend a special luncheon that will help entrepreneurs and proprietors promote their businesses using direct mail.
The luncheon will be held February 9, 2012, from 11:30 a.m. to 1 p.m., at the Aquarius Casino Resort, 1900 S. Casino Dr., 2nd Floor, Gemini 1 meeting room. The cost is $15 a person.
The new Every Door Direct Mail (EDDM) service is the first in a series of United States Postal Service initiatives to make growing business with the mail more efficient and affordable. The service allows mailers to target neighborhoods with a simplified mailing process that lowers printing, preparation and mailing costs.
In this special lunch, USPS Business Development Specialist Stephan J. Perea will give insider secrets on how to select a campaign message, target an audience and prepare EDDM mailings. Information will be provided on how to do it yourself or using mailing house vendors.
